医药营销常用英文销售术语
● POA：plan of Action 行动计划● DA: Detailing AID 宣传单页
● POPoint of Promotion 促销焦点广告
● BATS:Brand Awareness Tools 品牌提示物
●SWOT:Strengths,Weaknesses,Opportunities,Threats
优势、弱势、 机会、威胁
● CSM:Core selling Message 核心促销语句
● PDCAlan,Do,Check,Action 计划，执行，检查，行动循环
● PRublic Relation 公共关系
● VIP:Very Important Person 重要人物，贵宾
● OLS:Opinion Ldaders 学术带头人
● ADR:Adverse Trial 药品不良反应
● CT:Clinical Trial临床试验
● OGP:Outcome Guarantee Program药品临床效果再验证试验
● GMP:Good Manufacture Practice好的药品生产规范
● GCP:Good Clinical Trial Practice 好的临床试验规范
● Joint Call ： 协同拜访
● Coaching Call: 辅导性拜访
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